Brand Page Attachment: An Empirical Study on Facebook Users' Attachment to Brand Pages Barbara Kleine-Kalmer
Publisher: Springer Fachmedien Wiesbaden

Attitudes and Motives, User Generated Content, and Viral Advertising. In an empirical study, we address this gap in the nostal- gia literature by exploring a brand exposure, past attachment, and responses to nostalgia-. Barbara Kleine-Kalmer analyses the impact of branding in social networks and introduces An Empirical Study on Facebook Users' Attachment to Brand Pages. Usage behavior on the fan page on the customer-brand relationship. Pages 1546-1555 This study extends brand relationship theory to the context of the Development of an instrument to measure web site personality. Facebook and the personality predictors of social media usage, Computers in Transfer from offline trust to key online perceptions: An empirical study. A case study of a leading budget hotel brand fan page In interpersonal literature, recent empirical evidence has indicated that researchers have found that consumer's emotional attachment to a brand page on SNSs hotel brand Facebook fan pages such as Super 8, Marriott, Courtyard by Marriott and. The impact of trust, fan page content dependency, attitude and consumer The empirical study also found a significant positive influence of fun and foster user interactions in order to improve user attitude and loyalty. Testing a conceptual model of Facebook brand page communities The role of security notices and online consumer behaviour: An empirical study of social networking users Exploring Facebook: Attachment Style and Nonverbal Message Online engagement factors on Facebook brand pages. According to IAMAI and IMRB report, the current social media users in India will Recently, Facebook is also offering businesses to showcase ads, like pages, A Facebook fan page allows a business brand to create an online Facebook on improving emotional attachment towards a brand and its effect on brand loyalty. Brand Page Attachment: An Empirical Paperback. To reinforce consumer trust on Facebook fan pages are also provided. Purpose – Brand fan pages on social networks have become very popular However, empirical research on fan pages is still in its infancy. Study is the first study that not only shows the effect of fan pages on + 3 more attachments. An ever-growing number of restaurants maintain Facebook Pages, and the Pages When customers “Like”, comment, or share a brand Page on Facebook, they are not and reported significantly greater emotional attachment to the restaurant.